At Young Group, we believe great homes deserve great storytelling.
Recently, Frith & Howarth was featured by realestate.com.au and The Herald Sun as part of a story exploring a new wave of creative property marketing, where AI-generated animal families are being used to help buyers better understand the lifestyle and scale of future homes.
For Frith & Howarth, that meant welcoming a family of rhinos into our latest interior renders.
While unexpected at first glance, the concept was designed with a simple purpose: to communicate the generous proportions and family-friendly nature of the residences in a way that immediately resonates.
In an increasingly crowded digital landscape, buyers are exposed to thousands of images every day. The rhino family offered a playful and memorable way to highlight one of Frith & Howarth’s defining qualities: space.
Large open-plan living areas, generous bedrooms, extensive storage, and thoughtfully considered layouts have been designed to support modern family life. Rather than relying solely on floorplans and specifications, the imagery helps bring these spaces to life, allowing buyers to imagine how a home can accommodate the everyday moments that matter most.
According to the realestate.com.au feature, similar campaigns have generated significant engagement by helping buyers pause, connect emotionally, and better understand the unique attributes of a project. The approach has proven particularly effective in communicating scale and lifestyle benefits that can otherwise be difficult to convey through traditional marketing.
At Frith & Howarth, the rhinos are more than a creative idea. They represent what the project has always been about: creating homes with room to grow, room to gather, and room for family life to flourish.
As construction continues to progress, we look forward to sharing more of the story behind Frith & Howarth and the people who will one day call it home.
Read the Feature
Frith & Howarth was recently featured in a realestate.com.au article examining how innovative visual storytelling is helping new developments connect with buyers across Melbourne.
Read the article here.
Learn More
To learn more about Frith & Howarth or to register your interest, visit www.frithandhowarth.com.au.
